For years, rumors swirled around the potential for a merger of the Ann Arbor and Ypsilanti convention and visitors bureaus (CVBs). When the local lodging and tourism operators began their own pro-merger campaign, Truscott Rossman was hired by the AAACVB to help negotiate the best possible outcome with county decision-makers, while maintaining the stature of the Ann Arbor and AAACVB brand with local and external stakeholders.
Truscott Rossman developed a negotiation strategy, produced messaging, helped to organize pro-merger third party advocates and assisted the AAACVB in managing a number of challenges throughout a contentious public process. Our work helped stakeholders positively resolve the community’s concerns while achieving the aims of the AAACVB and its board, resulting in a successful merger.
