About TR

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Our mission

What do you get when you take two of the state’s leading communications consultants, pair them with great writers, digital-media experts, top-notch strategists and a competitive drive to win? Truscott Rossman.

John Truscott and Kelly Rossman-McKinney joined forces in January 2011, after individually setting decades-long track records that consistently put them at the top of the biennial MIRS/EPIC-MRA survey of state Capitol insiders. They’ve been ranked the two most effective public relations professionals in 2004, 2007, 2009, 2011 and again in 2013. That’s the high-powered consistency you want.

As a full-service public relations agency, Truscott Rossman represents local, statewide and nationwide clients from its offices in Lansing, Grand Rapids and Detroit. TR provides the full spectrum of communications services, including issues management, crisis communication, new media, ballot initiatives, community relations, government affairs and grassroots initiatives. Truscott Rossman has the talent and know-how to craft and deliver your most powerful message – at precisely the right time, by the most effective means available. Our team’s experience and knowledge give you unparalleled insight into your opponent and the challenge you face. Outside-the-box thinking is where we start, not where we end up. We also share what we know in the form of the “Michigan Legislators’ Guide to Lobbyists & Media,” which we publish every new legislative session. We’re proud that this guide to Michigan policymakers and influencers across the state has become a must-have resource.

What People Are Saying About Truscott Rossman

"Truscott Rossman has a great hands-on approach that identifies multiple outlets to communicate a strong message that makes sense for your business and your audience."
Brandon Eisentrager, Executive Director, Jandernoa Entrepreneurial Mentoring
"Truscott Rossman stands at the top of the public relations heap in the 2013 MIRS-EPIC/MRA Insider Survey. Not only did the firm get more than twice the percentage of votes of any other PR firm when it comes to effectiveness, but founders John TRUSCOTT and Kelly ROSSMAN-McKINNEY topped the lists of best PR professionals."
MIRS Capitol News Service, May 29, 2013
"Truscott Rossman has worked to help reach statewide audiences for the Chamber through media relations, communications support and by fostering connections with key individuals and organizations."
Andy Johnston, Vice President of Government and Corporate Affairs, Grand Rapids Area Chamber of Commerce
"TR’s ability to learn about our business and deliver a strategy that fit our goals and culture really impressed me. They listened closely to what we wanted to accomplish and provided the expertise to deliver it."
Ben Wickstrom, President, Erhardt Construction
“Truscott Rossman regularly exceeds our expectations and continually provides us with the powerful messaging we need to prevail. Unfortunately, our company faced a crisis that needed an immediate communications plan to keep our message in front of the public. Truscott Rossman has kept Shepler’s Mackinac Island Ferry’s position in the forefront from Day 1.”
Chris Shepler, Vice President of Shepler's Mackinac Island Ferry