About TR

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Our mission

What do you get when you take two of the state’s leading communications consultants, pair them with great writers, digital-media experts, top-notch strategists and a competitive drive to win? Truscott Rossman.

John Truscott and Kelly Rossman-McKinney joined forces in January 2011, after individually setting decades-long track records that consistently put them at the top of the biennial MIRS/EPIC-MRA survey of state Capitol insiders. They’ve been ranked the two most effective public relations professionals in 2004, 2007, 2009, 2011 and again in 2013. That’s the high-powered consistency you want.

As a full-service public relations agency, Truscott Rossman represents local, statewide and nationwide clients from its offices in Lansing, Grand Rapids and Detroit. TR provides the full spectrum of communications services, including issues management, crisis communication, new media, ballot initiatives, community relations, government affairs and grassroots initiatives. Truscott Rossman has the talent and know-how to craft and deliver your most powerful message – at precisely the right time, by the most effective means available. Our team’s experience and knowledge give you unparalleled insight into your opponent and the challenge you face. Outside-the-box thinking is where we start, not where we end up. We also share what we know in the form of the “Michigan Legislators’ Guide to Lobbyists & Media,” which we publish every new legislative session. We’re proud that this guide to Michigan policymakers and influencers across the state has become a must-have resource.