TR Blog

T’was the night before Christmas, when all through the land, All the creatures were stirring, reading what was in hand. The North Pole News headline read loud and clear: “Santa’s not real: He won’t visit this year.”   Cries could be heard from coast unto coast, Santa had a crisis that was worse than most. Stockings weren’t hung, they were,

We’ve all heard it: lifelong learning is important. In public relations, keeping up with the latest trends and techniques ensures the ability to communicate the right message through the right medium to the right audience. After graduating from college, many wonder if they need a higher degree to advance their career. A Master’s or Ph.D. can offer opportunities and credibility,

Kanye West and Taylor Swift recently had another bout in their ongoing saga dating back to 2009 when West snatched a microphone from the hands of Taylor Swift during her acceptance speech at the 2009 MTV VMA awards. He then uttered one of his most infamous phrases to date: “I’ll let you finish but…” This celebrity dispute is a great

The Census Bureau’s American Community Survey found 3.5 percent of young adults between the ages of 22 and 34 with college degrees fled Michigan in 2013. Why do millennials, including aspiring public relations (PR) professionals, leave Michigan? Is it the glitz and glam of New York City or a desire to live in Washington, D.C., where public and private sectors

Experts say I have about 15 to 20 seconds before you leave this page. Luckily, I have a stealth weapon – graphics – to help me out. Today, online readers are overwhelmed with information, including that on social media platforms like Facebook, Twitter, Instagram and Snapchat. Consumers are continually growing the amount of information they consume, and businesses have to

In today’s busy world, our To Do lists can seem overwhelming. Tackling priorities begins with identifying which items need to be accomplished now or soon. Using a Top 6 strategy each day means starting with a focused list of tasks to check off before moving on to less pressing activities. Six seems more manageable – right? First, look at your

What’s in a name? Well, remember that holiday, the Eleventh of November? Me neither. But Veterans Day? Oh, yeah, that’s when we honor veterans. And can you imagine attending a “Twenty-fifth of December” service?  It’s the power of the name – Christmas – that conveys the meaning of the holiday. So I opt for calling the upcoming holiday Independence Day,

Students often have many misconceptions about the PR industry – “PR and advertising are the same thing” or “You only have to be a people person to work in the PR industry.” Luckily, Truscott Rossman provides interns with the most realistic perspective possible, and my experience has been enlightening! I’ve learned:   Your work matters, no matter how unglamorous. It

Friends and family ask me all the time what, exactly, I do at work. I’ve interned at Truscott Rossman for a year, and I have yet to come up with a concise answer beyond, “I pretty much do everything.” My very first week I was trained, sat in and took notes during a client meeting and pushed out a press

We love our interns at Truscott Rossman, and we show it by throwing real PR work at them from Day 1. You might call it “tough love.” Interns attend new client meetings, coffee-fueled planning sessions, late-night events and everything in between. They’re expected to speak up and be part of the discussion – and the work. The relationship benefits both