Kelly's Top 10 Tips to be a Successful Businesswoman
Today, our firm’s CEO Kelly Rossman-McKinney was honored by the Lansing Regional Chamber of Commerce with its 2013 ATHENA Award, which celebrates the potential of all women as leaders of the community and recognizes those who support them. We’re proud of Kelly and wanted to share her “top 10 tips to be a successful businesswoman” as presented at today’s ATHENA Award
December 12, 201310Google brings history into your home with the Google Cultural Institute
150 years ago today, President Lincoln delivered one of the greatest speeches in American history: the Gettysburg Address. Now, you can learn about the Gettysburg Address in the comfort of your own home by visiting the Google Cultural Institute – Google’s online museum featuring high-resolution exhibits and millions of historic artifacts from around the world. While you’re at the Google Cultural
November 19, 2013- November 13, 2013

MUSIC Presentation
It was a great opportunity to speak before members of
October 30, 2013
On the Affordable Care Act
So let's embrace what is great about our society - like ensuring everyone has access to basic health care
October 3, 2013
The politics of communicating a government shutdown
My recommendation – pass a short term continuing resolution – buy yourself a couple of months.
September 30, 2013Gibson Risk Management Forum Presentation
Few appreciate a crisis more than me, which is why I was thrilled to give a presentation on crisis communications to Michigan and Indiana insurance providers as part of the Gibson Risk Management Forum in South Bend, Indiana. I spent the morning learning about brand management from Larry Linne - a former NFL player and author of Brand Damage.
Linne is...September 27, 2013TR's Amanda Rogalski Moving to Chicago, Taking West Michigan Culture With Her
Truscott Rossman's director of West Michigan Business Strategies, Amanda Rogalski, will soon be moving with her family to Chicago. As Amanda looked back on her time in Grand Rapids and at Truscott Rossman, she provided this farewell note to our friends and clients.
September 20, 2013Myth Busters: Truscott Rossman Edition
As a Truscott Rossman intern and a junior at MSU, of course I’m thinking about my post-graduation plans. I read an article called, “6 Things Young PR Pros Should Know to Land a Job.”
The first point was: “Understand that PR is more than press releases and parties.”
That’s a popular misconception among PR students. It also made me...February 13, 2013Behind the dress
Last month I decided to ditch the little black dress, the staple of every woman's wardrobe.
January 18, 2013