What We Can Do For You

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Truscott Rossman is a full service public relations firm with offices in Lansing, Detroit and Grand Rapids. We provide our clients with a broad range of communications support, including:

Media Relations

 

We don’t take any of our relationships for granted, especially those with reporters, editors and writers across Michigan. We’ve spent 30 years nurturing our media bonds and work every day to maintain the trust of news outlets. Whether clients are looking to schedule an editorial board meeting or get their side of the story told, Truscott Rossman is their secret weapon in the battle for earned media.

 

Issues Management

 

We make sure your message cuts through the clutter and comes out on top. Truscott Rossman has been consistently named the top public affairs firm in Michigan by the MIRS/EPIC-MRA survey of state capitol insiders for one simple reason: When it comes to influencing issues from the courthouse or the White House, our strategic expertise and long-standing relationships uniquely position us to get the job done.

 

Digital Media

 

We’re ready to help you utilize the latest Internet communications tools and techniques, from building an effective social media strategy to finding new and creative ways to engage with supporters (and disarm foes!) online. No other firm can match Truscott Rossman’s combination of traditional media expertise and new media savvy.

 

Crisis Communication

 

We can provide the clear, level-headed strategic planning and messaging required to survive even your worst PR nightmare. We can do proactive planning with you or we can jump right into the fire, depending on your needs. Truscott Rossman can develop your crisis message and manage the media, the story and the flow of communication. Don’t get into a jam without us!

 

Strategic Communication Planning

 

We leave nothing to chance when it comes to meeting and exceeding our clients’ communications needs. Truscott Rossman has an eight-point approach to ensure our clients communicate the right message to the right audience at the right time. It’s our version of “rocket science,” and our methods have a long track record of success that can be put to work for you.

 

Litigation Communication

 

We’ve got your back, whether you want to win (or avoid) litigation or just protect your reputation. Most attorneys acknowledge that the court of public opinion is essential to a successful courtroom outcome. Truscott Rossman has worked with most of Michigan’s top law firms, helping to generate favorable media coverage and public opinion or minimize the damage. Don’t litigate without us!

 

Grassroots Initiatives

 

We can deliver grassroots support for your issue because we know what seeds to plant. Whether it’s a local zoning issue or federal funding, successful legislative initiatives must include a strong grassroots element that takes full advantage of all communications tactics available. Truscott Rossman knows what it takes to develop and deploy a coalition that will provide the edge you need to win.

 

Ballot Campaigns

 

We’ve helped pass them and we’ve helped kill them. Our seasoned campaign staff has made the difference for many state and local ballot initiatives, from the successful 2008 statewide stem cell ballot proposal to the 2013 “No on Proposal 3” campaign to countless local millages. Whether it’s an issue at the city, township, county or statewide level, Truscott Rossman should be your first call.

 

Workshops and Training

 

We can polish your presentation skills to help you reach any audience, from a horde of anxious reporters, to shareholders, to employees or customers. Truscott Rossman offers a dynamic media training program that can help you build and maintain a positive public image — and the right message. We also offer top-notch speaker training to make sure your audience remains engaged and energized and social media training to keep those tweets sweet.

 

Testimonials

  • "Truscott Rossman has a great hands-on approach that identifies multiple outlets to communicate a strong message that makes sense for your business and your audience."
    Brandon Eisentrager, Executive Director, Jandernoa Entrepreneurial Mentoring
  • “Truscott Rossman regularly exceeds our expectations and continually provides us with the powerful messaging we need to prevail. Unfortunately, our company faced a crisis that needed an immediate communications plan to keep our message in front of the public. Truscott Rossman has kept Shepler’s Mackinac Island Ferry’s position in the forefront from Day 1.”
    Chris Shepler, Vice President of Shepler's Mackinac Island Ferry
  • "Truscott Rossman stands at the top of the public relations heap in the 2013 MIRS-EPIC/MRA Insider Survey. Not only did the firm get more than twice the percentage of votes of any other PR firm when it comes to effectiveness, but founders John TRUSCOTT and Kelly ROSSMAN-McKINNEY topped the lists of best PR professionals."
    MIRS Capitol News Service, May 29, 2013
  • "TR’s ability to learn about our business and deliver a strategy that fit our goals and culture really impressed me. They listened closely to what we wanted to accomplish and provided the expertise to deliver it."
    Ben Wickstrom, President, Erhardt Construction
  • "Truscott Rossman has worked to help reach statewide audiences for the Chamber through media relations, communications support and by fostering connections with key individuals and organizations."
    Andy Johnston, Vice President of Government and Corporate Affairs, Grand Rapids Area Chamber of Commerce

How can we help you? Contact us for a free consultation and proposal!

Contact TR